"How to Establish a Simple and Effective Public Relations Campaign for your Business”
This 20 page Ebook serves as a map to create a simple and efficient plan for your public relations campaign for the entire year. Use this as a guide in tandem with the other resources Rebecca offers here to implement your program.
As you launch or grow your business, one
of the trickiest and misunderstood challenges involves public relations.
How Can Public
Relations Boost My Business?
- Increase Sales
By targeting a
pool of potential buyers, you can build visibility and thus grow your client
base. Each time people read your company name and associate it with something
positive, it will reinforce their awareness of your firm and help them
differentiate your company from your competitors.
- Build Credibility
Business startups
often need to build their credibility quickly to compete with more established
rivals. By positioning yourself as an expert in your field, you can attract
media attention and serve as a quoted source in published articles. As you give
interviews and get quoted, professional associations may ask you to give
speeches or participate in panel discussions, thus solidifying your
credibility.
- Forge a Customer Relationship
Emerging-growth
entrepreneurs will tell you that it's not enough to win a new customer. You
need to convince a newcomer to come back and buy more. By aligning your PR
campaign with your goal of attracting repeat business, you can build consumer
confidence and trust.
Example: By profiling some of your best customers on your
Web site, you send a message that you value your clients and share a stake in
their success.
- Penetrate New Markets
When you enter a
new market or launch a new product or service, you need to alert potential
buyers that you're open for business. Effective PR can draw them in and educate
them about what you offer.
- Attract Investors
Good PR can
introduce you to a range of investors. By presenting yourself as an authority
who operates in the public eye, you show potential backers that you're a
leading spokesperson in your industry. Better yet, an ongoing PR campaign helps
you craft an image as a long-term player in your business, rather than someone
who's testing the waters and may not stick around. Investors like to see this
type of commitment.