Are You Ready for Publicity? A quick test to check.

In my practice, I find sometimes it's not the CEO who makes the best "front man" for a business. This test'll help you decide who should put themselves out there to be interviewed. This person will be most likely to create and sustain the all-important relationship with a reporter that will serve them for years to come.

Included is an exercise to help drill down to create your USP - Unique Selling Proposition (or marketing message, or positioning statement or whatever you want to call it!) and the supreme guide to preparing your ELEVATOR SPEECH.

The ELEVATOR SPEECH outline is the document I get asked for the most. It's possibly the best way I've ever seen to get someone interested in what you do - from their perspective, not yours!