There are 3 releases that get "picked up" most often by the media and should not be overlooked by any company as an opportunity to garner some free publicity by sending a release: 1) New Sale, 2) New Partner or Alliance, and 3) New Product or Service.
I had a client once who sent a simple release to the media when her company completed the logo design for a company. Her company's name came up so often in the paper, people thought she advertised all the time!
I've tried to make it easy for you by creating a WORD DOCUMENT PRESS RELEASE TEMPLATE that you can simply insert your information in and send to the media. Included are questions you can answer (or send to the person who can) to get all the information the media will want to know about your news.
I've also added some ideas for KILLER HEADLINES and OPENINGS that can help you get attention when you're writing a release. Remember, 75% of people don't go beyond the headline - so take some time on this and make it good!
PSSSSTTT.... when you order this, pass on the message and I'll send you the List of Top Media to send your release to!
Best of luck and let me know if you need an outside opinion on your release, I'm happy to help! Just send me your release: RA@RebeccaAntonelli.com.